Facebook Marketing is a platform that offers a variety of highly targeted organic posts and paid ads, allowing brands to get their services and products in front of large audience. Over the last decade, Facebook has grown from one of the most prominent social networks on the Internet into one of the largest markets in history.
Why is Facebook good for marketing?
Digital marketing offers a variety of channels to build communication with the audience: social networks, emails, messaging services, search engines, SMS , web push notifications , etc. Let's take a closer look at the reasons why you should consider Facebook as a platform to grow your business:
- It has global coverage. More than 2.5 billion users visit Facebook daily. About 3.3 billion each month. Over 7 million active businesses create ads for this massive audience.
- Offers highly targeted paid ads. With Facebook Ads, you can tailor your promotions to a specific audience based on gender, age, location, job, interests, any demographic or behavioral information, that users voluntarily share with Facebook.
- It makes organic reach possible. If you don't have the resources to use Facebook Ads, build relationships organically by sharing things that add value to people on your Facebook Page. Your posts will appear in the newsfeed, although the high level of competition will make it more difficult to naturally build an audience.
- Allows integrations with other marketing channels. Facebook marketing is not a single isolated system. You can combine it with other marketing channels such as email marketing , mobile marketing, search engine marketing, and Facebook Messenger ads to develop a promotion mix that increases your brand reach.
Marketing formats on Facebook
Facebook is not only a social media leader, but also a fast growing company due to half a million new accounts being created every day. As time goes by, Facebook developers come up with new ad formats to meet modern requirements, optimizing time-tested ads. Here is a list of Facebook marketing formats:
video ad
It's a great way to demonstrate your product's features in action. Facebook allows the use of different types of video to achieve certain goals: short videos and GIFs to quickly capture attention on the go, or In-Stream videos for longer duration viewing like TV.
Display ads
If your budget is too tight to make a video, an image ad is a good idea to create a high-quality ad quickly and easily. This format will help you increase brand awareness and attract people to your website.
carousel ads
This format allows you to display up to ten images or videos within a single ad, each linking to a specific product page. This provides a wide field for creativity and interactivity as you can present one product in detail, or a few different products, or tell a story, separated by those carousel cards.
Collection announcement
It's like a small catalog of your products directly in a post on the Facebook feed. A collection ad consists of a main video or image followed by four smaller images in a grid pattern.
slide ads
It is a video format that looks good even if the speed of the Internet connection is low. You can create such an ad using a variety of stock images, some useful video editing tools, and even music.
Lead generation ads
This format was developed to help you generate leads, especially regarding mobile users. When a user taps on the image in said ad, a subscription form appears right on the ad, making a few taps enough to subscribe to your newsletters .
There are also three types of ads to increase engagement: Post Engagement, Event Responses, and Page Likes. You can find more details about the types of Facebook marketing here.
Facebook y email marketing
We have a variety of marketing channels to choose from: social media marketing, search engine advertising, messaging, and email marketing to name a few. It's great that you can combine these platforms to achieve particular marketing goals with precision that has never been available before.
What can Facebook add to email marketing?
With Lead ads, Facebook allows people to sign up for your email newsletters directly from a Facebook post. In addition to Lead ads, you can incorporate positive user feedback collected on Facebook into your email campaigns to boost trust with social proof.
How can you combine email marketing with Facebook
Email marketing is a platform where the main communication unit is an email: a message that contains text, offers and calls to action , and aims to drive sales and build lasting relationships with the audience. In the footer of each email, you can add social media buttons and encourage subscribers to engage with your brand on Facebook. You can also create email giveaways, providing bonuses for posting about your brand on social media.