Joining the millions of brands on Facebook should be a priority for every small business. Facebook is an active hub for finding and interacting with potential customers. You can interact individually, learn user habits and customize ads based on your audience.
8 steps to set up your business Facebook page
Before you can take advantage of these features, you need to build visibility with a great Facebook business page. Social networks are a means for a lasting relationship with customers. The informal nature of Facebook allows you to show the human side of your business. Once people follow you online, you will gain a steady source of traffic and potential customers. Read our step-by-step guide to setting up and running your Facebook business page.
1. Create your business Facebook page
To get started, you need a personal Facebook account . Although you can create more than one business page, they must all be linked to a personal account. When you are in your account, click on the “Create” link (with a “+” symbol) in the upper right corner. Hit the “Page” button to visit the business section.
2. Enter your page information
After pressing “Page”, the empty page of your business will appear and on the left will be the “Create a page” window. Start entering your business information in the following fields:
Create a name for the page. Use the name of your company, brand, organization, or a name that describes the page.
Choose a category. Choose the type of business, organization, or topic that best describes the page. You can add up to three categories.
Write a description . Describe what your business does and consider this a mini-version of the “about us” section. And, most importantly, tell your potential customers the services or products you offer. Do not be too long, the limit is only 255 characters.
3. Choose brand images
Branding choices can make or break a business from the start. Therefore, making use of striking brand images that show personality and sparkle, as well as an emotional connection, is a smart move. Entice your audience with an engaging profile and cover photo.
When you finish with the information on your page, press the save button and boxes for images will appear in the same window, under your business information. You will have to choose two images: one for your profile and one for your cover.
Your profile picture is a great place to display a company logo to get the best search results. Facebook often changes its photo guidelines, so always check for up-to-date sizes. As of September 2020, the recommended Facebook profile photo size is at least 170 by 170 pixels.
The cover photo is a unique opportunity for your brand to be the center of attention. Click on the “Add cover photo” button and use the image that best shows what your business is about. If you love your company culture, why not take a photo of your team in company uniform? The recommended size for a Facebook cover photo is at least 1640 pixels wide by 856 pixels high.
When you have added a photo in each box, press the blue “Save” button and your page will be almost complete.
4. Add more detailed information about the business
In the “Manage Page” window on the left, scroll down and choose “Edit Info.” The window will appear on the right of the screen and you will be able to add more detailed information about your business.
If it applies to your business, the “Edit information” window will help you enter more information about your business. These are the aspects you can choose to develop:
Create a username. This username also serves as a custom URL for your business's Facebook page. The best thing is that it resembles the name of your business as much as possible. Just like creating a domain name , getting a complete match will be more difficult if your business name is too common.
Add contact information. Provide your phone number, email address, and website based on how you want your customers to contact your business.
Add the location of your business . If applicable, add your business address, city, zip code, or additional location details.
Map your service area. Make a list of locations, regions or cities where your business offers deliveries or services.
Choose your business hours. Tell your customers the best times and days to contact your business.
Temporary Service Changes . This option is useful when you add new or changed services that could affect your customers.
Add more information. You can choose to add a link to your privacy policy, legal notice language, specific products, or additional information that may be beneficial to your business.
Advertise your price range. This will help customers estimate potential quotes for services or products.
Link other social media accounts. Add social media platforms like Instagram, LinkedIn, and Pinterest to help you reach customers everywhere.
5. Add a call to action button
Designing your Facebook page around a call to action (CTA) is a smart way to promote conversions. If everything on your page subtly guides visitors to a result, you'll have a better chance of closing the deal.
Tap the “Add a button” option under the cover photo to see a list of CTAs. Choose from options like:
Reserve ya
Call now
More information
Order food
Check in
Get quote
Send Message
Ver video
Play
use app
Buy now
CTAs are perfect for promoting local businesses . The social aspect of the site encourages users to take action by seeing what their peers are doing. Imagine potential customers watching their friends make a purchase, order food, or install your app. They will be more likely to follow your business page or take action at that time.
6. Create photo or video stories
Fill your profile with photo albums that tell a story about the experiences you offer. Photos of your products, location, and experiences can create positive expectations for new customers. And tagging key people or elements in your photos increases engagement from those who already love your business.
Under the “About” section on your Facebook page, you will find “Photos” and then you can tap on the “See All” option to add photos. Focus on the most attractive features of your business and ask yourself the following questions:
Are your facilities excellent?
Is your décor fun, trendy, historical, or themed?
What products or menu items are unique?
Do you spend a lot of time interacting with customers?
Do you need to promote seasonal events or branding ?
You can use the same strategies to post relevant videos related to your business.
7. Notify clients, friends and family
Get your company profile started off on the right foot by asking your supporters to like your page. If they lend themselves to it, ask customers to post and tag photos that have been taken at your business. If other people link to your page, your business is exposed to more people, which is the ultimate goal.
And be sure to add “Like” and “Follow” buttons to your website and online profiles. At the end of the day, you want everyone to be able to show their love for your business.
8. Choose and adjust your preferences
Setting your preferences early can help you control who sees or posts to your Page. Hit the “Settings” button in the “Manage Page” sidebar to open a detailed panel of options. From this control panel, you can set visibility restrictions, for example, by country or age. You can also decide the degree of freedom that others will have to send you messages or tag your page in their content.
Review all the tabs in the “Page Settings” side panel to turn features on or off as needed. Among the main options are:
Moderation filters and inappropriate language
Messenger service
Templates and tabs
Ability to comment and hierarchy
Activity Notification
Associated apps and linking to Instagram
accept payments
Calendars and reservations
Translation capabilities
One feature that is important to consider is the “Page Roles” option. If multiple employees have access to your account, you can assign roles to limit what they can do. This feature is useful to prevent accidental posts or changes to the wrong pages.
Start promoting your business
There is a lot to learn before you can become a Facebook marketing guru. The page has endless options to analyze the activity of the followers and personalize the ads according to their interests. However, setting up a Facebook business page is a great first step towards reaching new audiences. Overcoming this first challenge will open up a world of new possibilities tailored to small businesses and brands.
A strong social media presence is part of a well-planned online marketing strategy. Make sure you are driving traffic from Facebook to a professional website .