E-Mail Marketing and Type of E-Mail marketing
E-mail Marketing is one of the most effective digital tools we have, both to build loyalty and to generate conversions.
However, to see this reflected in the numbers of your business, it is essential to know and use the different types of campaigns that exist to help you achieve different objectives.
If you are looking to achieve a truly loyal Database and generate recurring customers with Email Marketing, it is important that you think well what your goals are and how you plan to achieve them .
Know what Email Marketing is and what are the different types of campaigns that can help you achieve different objectives.
What is Email marketing?
The Email Marketing is a technique of online communication and direct with our users, by which we use email to interact with our target audience or attract and retain potential customers.
To optimize this communication via email, it is essential to make a good segmentation , in this way the content will be better adapted to each person or consumer and thus we achieve a greater opening of our emails.
6 Types of E-mail marketing Campaigns
These are the main types of campaigns that you can carry out, if you want to have a solid strategy in line with the objectives of your brand
1. Newsletter
Most of brands used it. It is the newsletter that helps us to send the latest news from our company or the sector.
Your subscribers will get used to receiving your emails every so often and it is not good to disappoint them.
2. Seasonal Campaigns
There are certain dates when your users are more predisposed than ever to receive offers and promotions .
You can’t miss these opportunities! Christmas is one of them; another may be Black Friday, Cyber Monday, or Valentine’s Day.
There are times that these dates will be a very good option to sell and there are others that not.
For example, if your business is the sale of televisions, at Easter you may not have anything wise to offer.
3.Promotional Campaigns
These shipments are intended almost exclusively to generate sales .
You can include promotions, offers and special discounts in them. They are also useful to disseminate new products or some that have remained in stock and you need to sell.
Generally, a very attractive HTML format is used , because it is a commercial piece. At the same time, it is important that all the elements that make up the Email are oriented towards conversion.
4. Information Campaigns
These shipments are used to publicize particular news to your subscribers.
Have you launched a new Blog?
Has your site been redesigned?
Have you already published a new section?
This type of Email Marketing campaign is what you need to communicate it to your subscribers.
These emails are sent eventually for a particular reason.
In this case, the main objective is to inform but it also serves to position the brand (presence in the mind of the subscriber) and maintain a more fluid contact with him.
5. Automation Campaigns
The automations Emails Allow us to set up once a campaign or a series of shipments, to be activated when a certain fulfilled trigger (trigger).
This can be a birthday date, a subscription to a list, the opening of an email in a previously sent campaign or a click on a certain link, for example.
It is a very efficient way to reach all your subscribers, with messages one by one , at the moment indicating and saving a large amount of resources, time and money.
Within the automated emails, we find different types, which help us achieve different objectives:
- List subscription automation
- Automation by scheduled dates :
- RSS Automation :
- Automation by behavior in previous campaigns :
6. Transactional Emails
In this case it is not about campaigns. They are Emails that are triggered automatically after the action of a user on a website or blog. For example, someone who needs to recover their password or a customer who receives an order confirmation after buying from an eCommerce.
The Emails Transactional are a very particular type of shipment because it is crucial information to the recipient .
Therefore, it is important to ensure that mail arrives immediately, do not fall into the spam box and accompanying the Branding Brand.
Mostly, the objective of these emails is to accompany users throughout their life cycle , through the different transactions they carry out, which translates into great loyalty.
In addition, as they have a very high open rate (because they contain important information for the recipient), they are often used to introduce small marketing actions , which can be sales, cross-selling or up-selling.